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Today social media have become an integral of everyday life. Almost everyone from normal people to world leaders in different ages have user accounts in social media and many of them are so active using them. Large and small companies have also discovered the immense value and potential of reaching audiences on these mediums.
Instagram, also called Insta, is an American photo sharing and video sharing social network, now owned by FACEBOOK. It was initially created by Kevin Systrom and Mike Krieger, launched its exclusive platform on iOS. Later, in April 2012, the Android version was also released with a limited website platform in November the same year.
Instagram is a platform for photo-sharing which enables users to take pictures and videos using various filters. It also enables its users to post and share images online directly with those who follow them in this social network. According to reports in mid-2019, only in the US, there are almost 105 million Instagram users and the number is expected to surpass 130 million in 2022.